Roofing Reporting Software That Shows You Exactly Which Jobs Are Making You Money
Track roofing job profitability, sales performance, crew productivity, cash flow, and marketing ROI from one connected reporting dashboard built for roofing contractors.
- Real-time job cost vs. profit tracking
- Sales rep performance & conversion rates
- Crew productivity & efficiency reports
- Marketing ROI & cost-per-lead tracking
- Syncs with QuickBooks & Xero
- One-click custom reports & dashboards
Real-Time
Roofing Job Cost & Profit Data
1 Dashboard
For Sales, Operations, Finance & Crews
Instant
One-Click Reports for Accounting & Payroll
“We had no idea two of our most common roofing job types were barely breaking even. RooferBase’s job cost reporting showed us within the first week. We adjusted our pricing and it made a noticeable difference to profitability.”
- Owner, Residential Roofing Contractor
Know Your Roofing Numbers Before They Become a Bigger Problem
Roofing contractors often struggle with two major blind spots: which roofing jobs are actually profitable, and which sales reps or lead sources are generating real revenue.
1. Roofing Job Cost & Profit Tracking
See What Every Roofing Job Actually Costs
Tracks roofing material, labor & overhead costs in real time
- Tracks roofing material, labor, and overhead costs in real time
- Compares estimated vs. actual roofing job costs
- Flags unprofitable jobs and production cost overruns
2. Sales & lead conversion analytics
Understand Which Roofing Sales Efforts Are Producing Revenue
- Monitors roofing lead-to-sale conversion rates by channel
- Tracks individual roofing sales rep revenue contribution
- Identifies the most profitable roofing lead sources
Full reporting suite
Roofing Reporting Dashboards Built for Daily Operations
From crew hours and production timelines to cash flow and marketing performance, RooferBase helps roofing companies track operational and financial metrics without manual reporting work.
Crew performance & productivity reports
Monitor roofing crew hours, production timelines, install completion rates, attendance activity, and operational efficiency from one dashboard.
Job timeline & milestone tracking
Track roofing project milestones, install progress, inspections, scheduling bottlenecks, and production delays before they impact upcoming jobs.
Custom dashboards & one-click reports
Create dashboards for profitability, production, sales, crews, payroll, or operational reporting, and export reports instantly when needed.
Financial reporting & cash flow management
Track revenue trends, invoices, receivables, payroll activity, and roofing cash flow while syncing directly with QuickBooks.
Marketing & advertising ROI tracking
Track roofing cost-per-lead, appointment conversion, closed jobs, and marketing ROI across campaigns, referrals, canvassing activity, and advertising channels.
Accounting software sync
RooferBase connects directly with QuickBooks, so financial reporting, invoices, payroll activity, and accounting workflows stay updated without manual data entry.
Stop running your roofing business on gut feeling
See exactly which roofing jobs, sales reps, marketing channels, and production workflows are driving profit — and which ones are hurting margins.
FAQs
Does Rooferbase reporting work with QuickBooks?
Yes, Rooferbase syncs directly with QuickBooks. Financial reports, payroll data, and invoice records are kept up to date automatically, so you're not manually exporting and re-entering data between platforms.
Can I track profitability for individual roofing jobs?
Yes. RooferBase tracks roofing material costs, labor, overhead, subcontractor expenses, and actual production costs against the original estimate so contractors can understand true job profitability.
How does roofing sales reporting work for teams with multiple reps?
Each roofing sales rep has visibility into assigned leads, conversion rates, appointments, proposal activity, revenue closed, and top-performing lead sources. Managers can also view team-wide performance dashboards.
Can I build custom roofing reports?
Yes. RooferBase supports customizable dashboards and reporting views so roofing contractors can track the KPIs most relevant to sales, production, profitability, payroll, and operations.
Can roofing reporting help identify production bottlenecks?
Yes. Roofing reporting dashboards can highlight scheduling delays, stalled jobs, production slowdowns, crew productivity issues, and unresolved workflow activity before they impact profitability.
Does RooferBase track roofing marketing ROI?
Yes. Roofing contractors can monitor cost-per-lead, lead source performance, appointment conversion rates, closed jobs, and marketing ROI across different advertising and lead generation channels.
Can reports be exported for accounting or payroll?
Yes. Roofing reports can be exported for accounting workflows, payroll processing, operational reviews, management meetings, and customer-facing reporting.